What makes Swiss Label important to a watch-making manufactory like KSW?
Swiss Label is granted to Swiss companies that respect very strict quality and reliability criteria.
Swiss Label promotes Swiss products and services. Its distinctive sign is the crossbow. The crossbow, protected in Switzerland and in important export countries – a true complement to the Swiss cross – represents the “Swiss” brand. It constitutes a symbol of quality, safety, thoroughness and reliability, both for companies and for consumers. The Swiss Label brand can only be used for products fully made (or sufficiently worked or transformed) in Switzerland.
Our work has been deregulated, and watch-making is no exception. Only 10% of amateurs can actually spot a counterfeit and there is no shortage of “upstarts”. Swiss Label strengthens the credibility of KSW, giving the company a marked competitive advantage, and we are extremely proud to be representatives of this label.