Our watches are totally transformed and made in our workshops.
Each piece is worked to the highest standards to produce an impeccable hand-made finish.
It’s not because CSW attacks symbolic international watch-making brands, such as the one that sells the most watches, and commands a cult of secrecy, i.e. Rolex (not to name names), that it is any less respectful and full of admiration. Quite the contrary.
The master watch-maker, like a surgeon, feels it, analyses it, takes it apart and becomes a master in the high-precision art of watch-making.
He literally gives life to the movement whose beauty is usually hidden away. He reveals its heart and opens our eyes to precision mechanics, which it magnifies with rhodium, with treatment in black or black gold.
There is a militant act in this undertaking: to reveal the beauty, to transform, create and perfect, without taking anything away.
A special watch for CSW
The first Rolex Submariner revisited and customised – with carte blanche – was of particular importance: not only was a unique piece created based on expertise and a personal feeling; it was this piece that made him realise that he wanted to show the magnificence and complexity of its movement.
Paradoxically, this complexity was hidden, though it alone is what embodies the real technical prowess that only the immense skill of great watch-making manufactories can produce.
The movement been entirely skeletonised, surrounded and cut-out, revealing every part of the full piece, yet the transformation preserves its heart and soul.
A new and exceptional time-piece came into being. Unique. Unsurpassable and unsurpassed.
The future of CSW
The future of the CSW brand is seen with enthusiasm, confidence and innovation; the wish is to go even further in customising luxury watches and watches of exception.
The only limit is creativity, and it knows no bounds!